You learn so much by working with different types of people and what I have learned, beyond traditional needs and expectations at C.O.I., is how much a shade of pink and the color purple can affect a viewer’s psychology.
I had the pleasure of creating a new logo and supporting in the website redesign one year ago; to more deeply work with a team of professionals on color theory, color psychology, and the applications in different spaces of shadows for the transformation of a color to become a shape, I went beyond my artistic background and re-explore what once was merely a part of a rainbow.
What makes C.O.I. unique is it’s use of blue, bright colors, and gold. We avoid colors that evoke darkness such as red and black. If you notice in this book and in all emails, we use tones of blue and green.
Nature is a part of every decision, every move we make, and every element of branding and positioning ourselves. This desire to curate the viewer’s experience to be worldly, vivid, and special is mirrored in how we craft our professional relationships.
We are not alone. Many fast food chains use primary colors in their branding, while many luxury brands utilize shades of primary colors. The attention to detail and interest in selecting a shade your brand identifies with is only the first step.
Nonetheless, the design choices at C.O.I. are not by mistake or by chance. I am proud to see the blue and gold shades decorate our business cards and am humbled to hear the positive feedback of our clients whether from their experience and/ or their sentiments.
By Mia Brandon